财经眼丨李子柒年入1.6亿,三农领域买车买房!如何看待网红经济?

来源:掌上兰州      日期:01-14 22:01     浏览数:1502次
财经眼丨李子柒年入1.6亿,三农领域买车买房!如何看待网红经济?

时下是一个自媒体的时代,也就是说,正是有着无数的创作者的辛勤付出,我们在平时才能够看到各种各样的视频等等,当然了,这是一个三赢的局面:网红赚到了钱,平台赚到了提成,而普通人则精神上得到了娱乐。

大数据交易平台统计显示,号称2019年“带货一哥”李佳琦赚了将近2亿元,网红李子柒赚了1.6亿元。如果以2018年上市公司净利润指标来看,2123家公司净利润完全不及李子柒。换句话说,全部A股公司有六成以上盈利能力不及一名网红。

网红经济的崛起,说明什么问题呢?普通三农领域的人,个个买车买房,又是否真的值得推崇呢?所谓的网红,拼到最终又拼的是什么呢?今天,我们就一起来聊一聊,网红经济那些事儿。

一、一人收入堪比六成上市公司,真这么赚钱吗?

相信大家在最近这段时间都听过李子柒这一大网红,而其也在前段时间受到某著名报纸的大力称赞。毕竟,她算是以普通农村人的日常生活,吸引了无数的粉丝,甚至在某平台上的粉丝数量远超CNN等机构。

如此多的粉丝量,所带来的除了播放量之外,还提高了她的人气。当有了人气之后,便可以直接开公司、带货等等,有些时候,某些网红一分钟带货便能突破一两亿元,着实让人震惊其影响力之广。

也就是说,做这一行前期都是很难的,但只要有了一定的粉丝量之后,变现或者说盈利便不是难事。或许,这也是为何很多普通人拼命想往这一行里面钻的原因,因为,赚钱真的太容易了。而且所赚到的钱,是普通人一辈子都无法企及的高度。

二、三农领域人人买车买房,为什么?

前两年,各大平台主推所谓的三农领域,所为的,自然是想让这些生活在大城市里的人们,回忆起儿时的快乐。也正是如此,各大平台逐渐的培养了一批又一批的顶尖人物,而这些人,也都是个人买车买房了。

可以这么说,三农领域带给普通人的,不光是让我们想起儿时的穷苦日子。更是让这些创作者得到了真正的实惠,甚至某些人曾想尽办法进行伪装,然后从事这一行,最终被拆穿的例子也不在少数。

只能说,在这个流量为王的年代里,但凡你有些技能或者说有几分颜值,总能吸引到一群粉丝。而有了粉丝之后,所带来的便是广告以及带货等等,如此,也的确比每天上班要轻松得多。只能说,他们抓住了这种机遇,所以平台成就了他们,而他们也成就了平台。

三、普通人,要不要全职从事这一行?

的确,每当我们看到某知名网红带货上亿,甚至是月入过百万的时候,内心肯定是非常激动的。因为,大家都想赚钱,而且现在这个年代里,靠死工资只能保住温饱而已,距离买车买房,或许要奋斗几十年才行。或许,网红效应便是很多人所说的捷径。

但是不得不说,我们看到的,仅仅是一些知名度较高的人,或者说已经成功的人。而我们看不到的那些人,或许每个月的付出和收入完全不成正比,所以说,任何一行都没有我们想象的那么轻松,更是不建议普通人全职从事这一行。

当然了,如果在有本职工作的情况下,想着做点这方面的兼职赚钱,则是完全可以的。毕竟,本职工作有着五险一金,至少这算是一个保底,而兼职的话,能赚到钱则开心,不能赚到钱也无所谓,只有这种心态,才能真正的发展下去,否则,难矣。

郭德纲先生曾经说过一句话:“艺人拼到最后拼的是文化。”这话,也适合用到如今的网红经济当中。也就是说,很多人一开始关注某些网红,只是出于兴趣而已,时间一久,便会觉得乏味,所以,如何拼文化便成为了一道难题。如今网红经济已经基本上定型,普通人也很难在里面分到一杯羹。所以,最重要的事情,是先找一份稳定的工作,有着稳定的收入之后,再想办法进入这一行从事兼职会比较好一些,而不是天天想着赚大钱,那样,太不切实际了一点。

来源:快资讯

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