昂立教育线下教学停滞 股东、高管忙减持

来源:Future财经      日期:02-14 22:18     浏览数:4433次
昂立教育线下教学停滞 股东、高管忙减持

沾上在线教育的红利

文/语冬

2月13日,昂立教育发布公告称,公司股东起然教育因业务发展需要,计划以集中竞价交易减持不超过昂立教育2%的股份。

两天前,昂立教育连发两份公告,称公司高管、股东计划减持股份。其中,股东交大企管中心计划在6个月内以集中竞价交易减持不超过公司2%的股份;高级副总裁王晓波计划以集中竞价的方式减持所持有的10万股公司股份,占公司总股本的0.03%。

昂立教育股东、高管减持的背后,却是在线教育的火热。与在线教育沾边的昂立教育多次收获涨停板。

公开资料显示,昂立教育以教育培训为主营业务,涉及K12教育、职业教育、国际教育等业务领域。同时,昂立教育在财务报告中表示“积极布局在线教育”,但布局效果并未提及。

股价多日上涨后,昂立教育在2月5日和6日发布公告称,线上课程截止2019年末,公司线下课程占公司主营业务收入的90%以上。公司目前采取线下课程转线上授课,是为应对疫情,对现有已售课程所采取的替代授课方式。

两次公告被市场视为昂立教育在在线教育领域布局的积极信号。表现在股价上便是连续三日的上涨。

2月8日,昂立教育再次发布公告称,公司采取将寒假线下课程转为线上教学的模式开展是对现有存量业务的转换,未产生新增营业收入,且相关转换会造成相应成本的增加。倘如线下教学停滞时间持续较长,可能将会对公司春季、暑期课程招生产生影响,进而影响公司收入。

按之前两次公告带来的股价上涨,昂立教育的股价还能随着在线教育的热度“飞”一阵。只是仅过了一天,昂立教育便发出减持公告,股价就此下跌。

除了“特殊时期”高管、股东减持所代表的“对公司业务不自信”外,昂立教育对线上教育业务的投入也是使其早早“出局”的重要原因。

昂立教育的线下课程占公司主营业务收入的90%以上,这也意味着占比不足10%的在线课程其资金投入、课程布局上在短时间内都无法赶上布局多年的线下课程。

有业内人士分析,昂立教育与中小型的培训机构相比,在教学本身上并没有突出的优势,其作为大型的培训机构,主要在场地、管理等的硬件设施;招生考核等的边缘服务以及资本运作上突出。另外,其收费比较高,受众并非面向大众,虽然这也是其品牌定位,但是这部分人的市场很难再产生增量。

在2019年度预盈公告中,也能看出昂立教育对线下课程的大力布局,但在线教育仍处于业务边缘。所以,在短暂吃到在线教育的红利后,昂立教育被“打回了原形”。

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