「天眼时评·财经」越是“微小”越要坚强

来源:天眼新闻      日期:03-26 17:59     浏览数:3143次
「天眼时评·财经」越是“微小”越要坚强

【必须通过小微企业自身的努力,以坚强灵活应对疫情冲击,从而改善其金融健康。否则,一切外在的力量支撑都难以通过内部因素转换为真正的“企业活力”。】

此次疫情对小微企业带来了极大冲击。随着复工复产范围逐渐扩大,很多小微企业在“重振活力”过程中面临着重重困难。

近日,中国人民大学中国普惠金融研究院对800多家小微企业展开调研分析,并发布《诊断疫情对微弱经济体金融健康的影响与政策建议》报告。报告显示:一方面,小微企业小额且稳定的贷款需求旺盛,更看重贷款资金的稳定性,更青睐中长期贷款;另一方面,小微企业由于缺少抵押物难以向银行贷款。面对这样的矛盾引发的“痛点”,报告建议:政府应当重视财政政策的作用,金融机构应当进一步提升服务能力,而微弱经济体也应当进一步增强自身能力改善金融健康。

我们看到,国家已经出台了相应政策对小微企业的困难进行帮扶,包括人民银行在2月底就根据党中央国务院的指示,部署新增5000亿元再贷款再贴现政策措施,加大金融对中小微企业和春耕备耕的支持力度等等。目前,各个地方也正在有针对性地紧抓落实。例如,我省遵义市出台13项措施,推进春季农业生产和农村产业革命,其中包括对受疫情影响较大的农业中小微企业减免国有资产类经营用房房租,要求市级银行业金融机构对其做好延期还贷、续贷、降低利率、免收罚息等工作安排,免征部分社保费用,调整住房公积金政策缓解其压力等等。

可见,上述中国普惠金融研究院发布的报告中提出的三项建议,前两项已经得到了强有力的落实;而第三项则必须通过小微企业自身的努力,以坚强灵活应对疫情冲击,从而改善其金融健康。否则,一切外在的力量支撑都难以通过内部因素转换为真正的“企业活力”。

小微企业要度过难关,首先必须重振信心。内心的强大是真正的力量之源——对个人如是,对企业、对国家亦如是。小微企业如果想要有一颗“硬核”内心,首先必须加强内部的团结。在家庭式、亲友式、合伙式的内部经济关系中,避免决策上的情绪化是非常关键的。只有内部先客观冷静、统一认识,才能获得小微企业自身的内在“信心”,才能对大的风浪拥有更强的抵御能力。 

小微企业要度过难关,要重新研判市场,找到适合自身的“经济新增长点”。疫情使人们的心态改变了,生活习惯改变了,社会需求的结构也改变了。举例来说,餐饮业客源的聚集性减弱了,但宅家时间增多、养生需求增加的人们对餐饮“量”的需求不仅不减,“质”的需求还进一步提高;由此,外卖小份包装的高品质熟食及饮品、个性化自制食品需要的半成品原料等方面的需求则增加了;那么,餐饮类小微企业就可以根据这些新需求适当改变产品形态和配套服务,打开属于自己的新市场。

小微企业要度过难关,要发挥自身优势,扬长避短。“船小好调头”,体量小的优势之一就在于改变的灵活。根据市场新的痛点、增长点,重新深入分析企业自身的特长,通过尽快转型、增加服务附加值等方式,即便资金流有限,也能够实现“柳暗花明又一村”的绝处逢生。举例来说,体育类小微企业如健身房,疫情导致其室内聚集型项目无法开展,但人们的健身需求却是在强烈增长中的;小型健身机构骨干力量少,但各自的运动特长都很突出,也拥有大量“忠粉”客户群,如果根据各自的特长重新设计“个性化服务”,开展户外运动、私教个人辅导、线上教学、配套餐饮(减脂增肌)指导等服务项目,能很快实现盈利模式转型。

越是“微小”越要坚强。疫情不是小微企业丧失信心的理由,更不是“倚小卖小”对国家扶持“等靠要”的借口。“小体量”也能体现生存的大智慧,“小幼儿”也可能成长为“大巨头”,一切都取决于自身的努力,未来属于真正的强者。

作者  孟秋

编辑  林晓明

编审  马刚

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