互联网教育新风口?看看领头机构怎么做!

来源:葛浪      日期:03-26 21:31     浏览数:7083次
互联网教育新风口?看看领头机构怎么做!

在2019年,中国互联网教育就已经呈现出了良好的发展趋势。

在政策和资本双向利好的大环境下,许多教育企业都在积极寻找新的增长引擎。

2020年初,受新冠疫情的影响,在线教育也就成为了开展教育培训活动的第一选择。

互联网教育趋势

1、案例分享:51talk

51Talk运用B2C商业模式在非应试语言培训领域逐步发展,通过海量的试听课程投放筛选出一部分的付费用户。

1对1模式往往会面临到师资较紧张这样的问题,而51Talk则通过地域分配的特点,找到了在全世界中性价比最高的师资资源菲教。

由于菲律宾较为廉价的教育资源,通过将教学成本压到原本的20%,这样就可以通过低价课程扩大市场份额了。

互联网教育成功的打破了地域发布的一对一教学问题。

而在51talk通过较为便宜的价格就可以接受到地道的外教教学,无疑这个卖点是成功了。

2、投融资

从可知数据中得出,2019年一年互联网教育行业共获得322起融资,吸引资本超过了300亿元人民币。

而相对于2018年的总体情况来看,在融资数量和金额上都有所下降,可以看出市场开始较为谨慎。

同时可以看出金额最大的融资主要投送到的厂商,主要是集中于青少儿英语、数学思维、综合性中小学教育,素质教育偏多。

来源:QuestMobile 侵删

3、商业扩展

随着商业模式的不断更新和业务的逐渐标准化,互联网教育厂商在自身品牌的资源优势基础上,不断拓展更多的教育模式。

无论是在线下布局体验店,还是开展OMO模式(统一平台型商业模式),这样的上下游产业链为互联网教育厂商提供了更多的资源。

例如猿辅导,是一个较为知名的课程辅导App,其线下也有教培机构在运转。

小编亲自去体验过其线下机构,可以明显看出对于数学学科的倚重,也就意味着其把握住了资金在数学思维方面倾斜这样的特征。

把握趋势下的时机

1、“一站式”服务

随着互联网教育的兴起,许多知识付费、教育培训的工具型平台就不断涌入人们视野。

这样的一站式满足了课程制作、学员管理、付费转化、营销推广、数据分析核心要求的平台,对于线上教育是一个新的进步。

这样可以让以上提及的核心要求都变得更加简单,形成品牌闭环,快速完成了用户的沉淀,形成属于平台的私域流量池。

针对教培机构提供全方位、全业务流链的管理,促成互联网教育的另一个分支产业。

小编为了更好展示此类平台的意义,收集到此类小程序的运营流程。(如下图)

2、“网师”的需求

随着互联网教育的不断发展,随之而起的热情日益高涨,催生了一个新职业网师。

小编了解到在一些知名的在线教育平台从事网师,同时成为了网师中的“知识网红”、顶尖网师年收入竟高达百万元。

尽管个人输入差别较大,但是网师的收入普遍高于线下老师。

而网师直播课程的售价也是完全可以由自己来确定的,当然有性价比才会有高销量。

3、社群转型

在疫情被动线上教学期间,对于不同学习需求的学生家长进行社群搭建,可以进行答疑解惑,免费开课等,建立起成员之间的信任。

比如:打包在家入门班课程免费学或者一分钱解锁。

不断更新社群资源,通过课程辅导等方式巩固社群成员的地位,增加其黏度。

如何做到后期用户的裂变,通过前期课程视频留存的成员用户,进行分享与邀请,从而达到用户自发增长。

我的看法

2020年的疫情的确成为了在线教育的一组催化剂,使得很大一部分用户“被动”接触了互联网教育。

市场就是这样,会随着许多不固定的活跃因素而变化,我们要做到就是随着市场的变化不断创新,以客观的态度去看待。

在教育这个行业,线下和线上的长期共存是必然的,谁也不会取代谁,两者相辅相成才是最好的办法。

这其实,既是挑战,也是机遇,因为无论是否有疫情,教育的在线化都是必然的趋势。

要知道,谁能够在相同的成本下,提供更优质的服务,在相同的服务下,带来更高的效率,谁就能在市场中占据一席之地。

最后,海外输入病例的增加告诉我们疫情是一场持久战,千万不能掉以轻心,半途而废。

记得出门戴口罩勤洗手,室内多通风,相信我们一定能够战胜这场疫情!

今天和大家分享的内容就暂告一段落,欢迎大家在评论下方和小编一起提出你的想法和建议。

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